The maiden edition of Trends Runway show was held in Tamale at the Aliu Mahama Sport Stadium in November 2021. The night brought some delight to the city of Tamale. Generally, the organizers were impressed with the number of audience who turned out for the program and the patience they exercised and stayed till the show was over. One of the Accra based designers, expressed his joy and frightfulness at seeing the audience still glued to their seats as late as 12 midnight when people would begin to leave at about 9 pm in Accra when the show has not ended. The atmosphere and reception from the people of Tamale was a new experience for him and overwhelming. According to him, this was an indication that they were really welcomed in Tamale with their fashion.

The missing feature in the organization’s structure was the conspicuous absence of women. In an interview with Abdul Raafi Mohammed on Sanatu Zambang Hotspot Live, the organizers bemoaned the difficulty of getting women involved in working with them, but they hope to improve upon representation in the subsequent editions.
They also expressed some difficulties in training the models. They had to run shift for the trainees because most of them were not regular and kept missing days in training. This made their work very difficult. Talking of the sponsorship, the organizers admitted that they had a tough time getting people and organizations to sponsor the program.
They reiterated that most cooperate bodies would ask for sponsorship letters but when the letters are given out to them, they would decline to grant any sponsorship.
In organizing this fashion show, they noted that most of their sponsorships came from friends and family members, which was completely unacceptable and discouraging the growth and success of the program.

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One of the points that was also highlighted in the interview was the fact that designers are being limited by clients, says Abdul Raafi. Fashion designers are not being challenged by clients to be creative and come up with their own designs.
Clients came to seek services demanding replicas of the dresses they saw on the internet. But the panelists were of different views. They said it was the duty of these fashion designers to educate their clients about the fashion business and the work they actually do.

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Author: Cynthia Kuyoli | Sanatu Zambang

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